Visual+Literacy

Visual Literacy

Visual literacy is the use of visual actions and tools to enhance a design for someone to have a greater understanding or reception of the design. In the situational example of “Overproteined” the designer used a very basic and boring method to get his or her point across. Although the message is very clear on how much protein the average American receives, it is not relayed correctly to the their audience. As for some of the positives for use of the PAT model; some may include the use of factual statements in numbers to express their point, the use of different colors to separate, and the use of different fonts to express certain points of interest. As for the negatives; the use of spacing could be better to separate each topic, they could use a different alignment, and possibly use some kind of cause/effect for the outcome of having too much protein.

Some things that would improve this example would be the use of different tools to enhance the overall visual effect of the presentation. They could use different shapes in the graph or chart to give it some character. Contrast is the first thing that catches the eye of the audience; using a brighter color variance and bolder statements to highlight the main topics. The main theme here is relatively boring, expanding the example into a longer format, using proper spacing and fonts could help attract more attention. Finally the use of a cause and effect statement to show the audience on why being “Overproteined” may be bad or good for your health; tie the reader in.